On any given day, Shibuya Crossing is a blur of bodies traversing the street in every direction. At this famous intersection — said to be one of the busiest in the world — almost half a million pedestrians cross the scramble every day. But what might seem like a recipe for chaos is, in reality, a perfectly executed synchronized dance of locals and tourists. At night, the scene is similarly entrancing, as cars whiz through the busy junction, their lights glowing like fireflies. It’s one of the most iconic and enduring images of Tokyo, showcasing the city’s many unique singularities.

Bulgari recently opened a state-of-theart Shanghai hotel, a new addition in its stable of seven properties that have helped expand the high-end jewelry company’s footprint. But Bulgari isn’t the only luxury brand getting into the hospitality business. Baccarat, Armani, and Versace all have hotels with their names on them. And prepare yourself to see more: Bulgari reportedly has plans for another 15 additions—with future outposts in Moscow, Tokyo, and Paris—joining a list of locations that includes Dubai, Bali, and London in addition to the original Milan hotel.